GM Launching New Online Parts Store for AC Delco and GM Genuine Parts

Photo Credit:General Motors

Adding an aftermarket air conditioner to my 1970 Monte Carlo recently was harder than it should have been.

The installation required a new double-groove water pump pulley that wasn’t available immediately through a local GM dealer. Since we hoped to have the work done before Christmas, we searched for the fastest delivery time and decided to settle for foreign-made parts that would arrive sooner. Unfortunately, all three pulleys turned out to be warped, so we ended up having to locate a NOS Genuine GM pulley that works perfectly now but couldn’t be installed until after the New Year.

Hopefully, any future work on this 52-year-old car should be a lot easier with GM’s announcement this week that it is launching a new online parts marketplace, with a catalog of 45,000 repair and maintenance parts for Chevrolet, GMC, Buick, and Cadillac. (No word on how far back those parts will go, unfortunately.)

Among the parts known to be available will be oil filters, engine and cabin air filters, batteries, brake pads, accessory belts, cooling hoses, windshield wiper blades, and more.

“Making our parts available online marks another step in transforming the ACDelco and GM Genuine Parts brands,” said GM Customer Care and Aftersales Global Vice President John Roth. “Our premium parts are engineered with exceptional quality to provide assurance to our customers. The launch of this trusted online sales channel extends that peace of mind to the parts-buying experience.”

The parts ordered online can be delivered right to your door, or you can pick them up at one of the 800-plus participating dealers and have your questions answered by staff members there.

Parts ordered through the online store will also earn points for customers who are participating in Chevrolet, Cadillac, Buick, and GMC rewards programs.

Customers will also be able to rest easier knowing that they are buying original equipment ACDelco and GM Genuine Parts compatible with their vehicles.

GM believes the new online store is the wave of the future, with the company forecasting online sales of parts and accessories to grow to $40 billion by 2030. The company launched online accessory sales in 2015 with all 5,000 accessory products available over the internet.

Now, GM is planning a single digital storefront to offer parts, accessories, digital products delivered over-the-air, and subscriptions.

“We are placing software and digital services at the center of every part of our business,” said GM Chief Digital Officer Edward Kummer. “The future of GM retail lies at the intersection of digital and physical e-commerce. Whether it’s selling parts or vehicles, GM will meet our customers where it’s most convenient for them.”

GM says the parts and accessories online store is built on one of three platforms that form the foundation of GM’s digital commerce transformation. In the future, in partnership with dealers, GM’s digital retail platform will allow customers to shop, purchase and finance electric vehicles entirely online, with the option to transition to an in-store experience at any point in the process. GM is also extending its subscription services platform to support new recurring revenue opportunities with forecasts to grow that business. These initiatives ladder up to the $20 billion to $25 billion in annual software and services revenue opportunities that GM announced at Investor Day in October 2021.

Source:
media.gm.com

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