Service Your Holden And You Could Win a Corvette Stingray
Drive.com reports that it’s heard from dealers complaining that their Holden service and parts businesses have “collapsed” because customers don’t know they’re still open and instead are using independent shops to work on their Holdens.
In an attempt to lure those million-plus Holden vehicles back for service, GM is using one of the oldest tactics in the book – a contest offering as its prize a new mid-engine Corvette Stingray valued at $200,000!
“To be eligible to enter the Dream Machine competition, entrants must complete a logbook or ‘essentials’ service at a GM-certified service outlet, or be a GM trade parts member who purchases Holden Genuine or ACDelco parts,” Paul Rietveld, the director of aftersales at GM Australia and New Zealand, said in a media statement.
“With more than one million Holden vehicles still on the road, we’re taking this opportunity to remind all Holden owners that the best place to maintain their Holden is at one of 200-plus certified service centres in Australia and New Zealand.”